




ANSWERS TO FREQUENTLY
ASKED QUESTIONS
IS COACHING EFFECTIVE?
In 1998 the International Coaching Federation
conducted a survey eliciting client responses to
determine how coaching was utilized by clients,
how much they valued the coaching experience,
how they benefited from coaching, and what roles
the coach played to help them achieve their goals.
Overall, clients suggested that coaching was
beneficial to them. The vast majority of respondents
said that the coaching experience was very
valuable. Highlights of the ICF Survey can be
reviewed in the column to the right.
IS COACHING COST EFFECTIVE
98.5% of individuals who received coaching
suggested that the experience was valuable to
them. 25.7% reported an increase in income, 17.1%
reported an increase in profits, while the vast
majority reported improvements in some area of
their lives.
Nearly 60% of Fortune 500 Companies utilize
coaching in one form or another. Recent studies of
executive coaching suggest that a company's
return on investment (ROI) may be as high as 700%.
Under certain circumstances, executive coaching
has been shown to improve learning, retention and
performance. Companies reporting benefits sited
improved productivity, increased job satisfaction,
worker output and quality of workmanship.
HOW DO I DETERMINE IF COACHING IS RIGHT FOR
ME?
Individuals may want to consider coaching if they
are determined to become more effective in some
area of their lives, are capable of accepting
feedback related to their performance, are willing to
engage in personal growth, and are motivated to do
so.
Companies who are considering executive
coaching should develop an understanding of the
organizational objectives they wish to achieve.
Stakeholders need to assess, and align the goals in
the coaching relationship with the firm's business
strategies. The roles of the people who will be
involved need to be clarified. The limits of
confidentiality will need to be established. Company
goals and expectations should be clearly
communicated to the coach and reporting
procedures need to be defined. Once the coaching
process has begun, then the company needs to
make an effort to track performance to determine
the added value that coaching brings to the firm.
DO WHAT TYPE OF COACHING SHOULD I BE
LOOKING FOR?
Although coaching itself is a general process that is
intended to foster development and promote
learning, there are several different types of
coaching categories. Each category is designed to
address a specific area or concern. In general,
coaching can be broken down into three broad
groups: Executive or Business Related Coaching;
Personal or Life Coaching; and Coaching for
Spiritual or Emotional concerns. Although dividing
coaching up into categories may be useful, in reality
many of the areas of interest overlap. In fact, there
is no fine line dividing any of the areas of interest
since each effects the other in people's personal,
professional and spiritual lives. A brief description
of the different types of coaching categories and
their general focus of concern is located in the
column to the right.
HOW DO I KNOW IF COACHING WILL MEET MY
NEEDS?
Coaching is an ongoing relationship that
encourages the person being coached to develop
the skills and capacities necessary to meet their
own needs. A good coach will help you reflect and
examine the areas in your life that hinder or assist
you in moving toward your goals. A coach can help
you understand what direction you need to take to
achieve your goals, but he or she cannot do the
work for you.
Success will depend in large part on how well you
are able to work with your coach. When you
evaluate your coach's performance, you should ask
yourself if you are getting what you need out of the
relationship. Is your coach able to help you clarify
and understand what you want to accomplish? Is he
or she able to help you develop a comprehensive
action plane? Do you feel as though you are making
progress toward your goals as a result?
DO WILL ISSUES I DISCUSS BE KEPT CONFIDENTIAL?
Your coach should make every effort to maintain
privacy within the coaching relationship. In most
instances, what you say will be held in the strictest
confidence. The most notable exception to this is in
Executive Coaching. Executive coaches may be
obligated to reveal information about clients to the
relevant stakeholders in the sponsoring
organization. This could include the results of
assessments, and reports on progress toward
company goals.
HOW DO I GET STARTED?
The first step is to determine what you want to work
on with a personal or executive coach. After
determing a general interest area, you can
determine what specific kinds of coaching you want
to engage in. If you are still not sure, you can talk to
a personal or executive coach to explore your
options. Once you have decided on a general
course, then you may wish to interview potential
coaches to see if they are a good fit for you.
HOW LONG DOES COACHING TAKE?
There is no set length of time required to complete
the work involved with Executive or Life Coaching.
Coaching engagements vary depending on the
goals, and the pace at which the clients makes
progress toward their goals. It is up to you to
monitor progress along with your coach to
determine how and when your goals will be met.
HOW DO I PAY FOR COACHING?
You may pay for coaching yourself, or your company
may pay for coaching for you. Be aware of the limits
to confidentiality in cases where companies pay for
coaching services. Companies who enlist the
services of an executive coach have the right to
examine records and to review reports associated
with the client's progress.
ICF Coaching Survey
In 1998 the International Coaching Federation
conducted a survey to determine what clients
thought about the coaching experience. 98.5%
clients indicated that they believe that coaching
was beneficial to them.
The survey measured client attitudes in relation to
the value of coaching, the benefits clients
received from coaching, the manner in which they
utilized coaching and the role that coaches played.
Highlights from the client survey are listed below:
Client assessments of the value of coaching
indicated that:
- 70% of respondents reported that their
investment in coaching was "very valuable"
- 28.5% said their investment was "valuable"
Benefits clients say they received from coaching
were improvements related to:
- Self-awareness (67%)
- Goal Setting (62.4%)
- Balance in Life (60.5%)
- Stress Levels (57.1%)
- Self-Discovery (52.9%)
- Self-Confidence (52.4%)
- Quality of Life (43%)
- Communication (39.5%)
- Task Completion (35.7%)
- Health & Fitness (33.8%)
- Relationships (33.3%)
- Energy (31.9%)
- Fun (31.9%)
- Income (25.7%)
- Habit Change (25.7%)
- Career Change (24.3%)
- Free Time (22.9%)
- Business Profits (17.1%)
- Other (15.3%)
- Started Business (12.9%)
- Empower Workers (11%)
- Business Turn Around (9%)
Areas of concern where clients utilized coaching
include:
- Time Management (80.5%)
- Career Guidance (74.3%)
- Business Consultation (73.8%)
- Relationships and Family (58.6%)
- Physical Wellness Issues(51.9%)
- Spiritual Growth and Development (51%)
- Personal Issues (45.2%)
- Goal Setting (39.5%)
- Finances (38.1%)
- Creativity (11%)
Most helpful aspects of the coach's role
- 84% said the main role of the coach was to
act as a sounding board and give them
honest feedback
- 78.1% considered the coach to be a
motivator
- 56.7% considered their coach as a friend
- 50.5% valued their coach as a mentor
- 50% confided in their coach as much as
their best friend
- 46.7% utilized the coach as a business
consultant
- 41% saw their coach as a teacher
- 30.5% viewed the coach as a task master
- 29.5% relied on their coach as a spiritual
guide
Coaching Categories
Life Coaching
A life coach works with clients to help them better
understand their thoughts and feelings, clarify life
goals, set priorities, and develop an action plan to
accomplish their goals in an effort to feel more
fulfilled.
Executive Coaching
An executive coach helps executives develop the
leadership skills, and necessary talents to further
their career goals.
Career Coaching
A career coach helps clients determine what they
want out of their career, balance their work and
personal lives, and decide what they can do
accomplish their career objectives.
Performance Coaching
A performance coach helps employees better
understand what is required of them in their
position, develop competencies needed to
perform their job and uncover opportunities to
improve performance.
Leadership Coaching
A leadership coach helps clients determine the
appropriate leadership strategies, build
productive coalitions, and develop the ability to
motivate others.
Relationship Coaching
A relationship coach helps clients understand and
develop more effective strategies for managing
social interactions.
Job Transition Coaching
A job transition coach helps individuals who are
promoted, are changing positions, or who are
embarking on a new career path to develop and
implement the skills they need to adapt to
changes in their situation.
Presentation Coaching
A presentation coach helps clients become more
aware of how they are perceived by others in
order to develop the skills necessary for making
group presentations.
Communication Coaching
A communication coach helps clients develop
more effective means of influencing others
through the use of language, and non-verbal
communication.
Behavioral Coaching
A behavioral coach helps clients change specific
targeted behaviors or habits that may interfere
with the client's ability to react his or her
objectives.
Emotion Coaching
An emotion coach helps clients understand how
to manage his or her own emotions, and how to
help others manage their own emotions in the
context of personal or professional relationships.
Copyright 2008 Life Course Solutions
In St. Louis, Missouri In Indianapolis, Indiana
7649 Delmar Blvd. 6225 Central Ave.
Saint Louis, MO 63130 Indianapolis, Indiana 46220
Phone: (314)369-4729 Phone: (317)414-0106